CLIENT: VIMEO
ROLE:  Project Design & Development

To celebrate ten years of Vimeo’s Staff Picks program, we created The Decade, a fully immersive theatre experience dedicated to 100 of the most iconic Vimeo Staff Picked films.

From a custom marquee to moving film posters and themed concessions, we left no detail untouched as we paid homage to the creators. In addition to setting up the space to screen 100+ short films, we transformed nine rooms into experiential theatres bringing a few Vimeo Staff Pick favorites like “Hi Stranger” and “Marcel the Shell” to life. If that weren’t enough, theater-goers also attended panel sessions from Staff Pick veterans like Danny DeVito and Kirsten Lepore and ended each night dancing to DJ sets from Elijah Wood, Dan Deacon, and more.

Besides naming, conceptualizing the experience and its look & feel, I installed and created much of the tech for the event myself. I also made the animated movie posters that you'll see in the case study. This was an absurdly fun project. 

Awards: Communication Arts  Advertising Competition 2018, Non-Traditional Advertising - Winner